ShelfShift original logo
People • Brands • Performance

Turning Shelf Space into Sales Performance.

Smarter merchandising. Stronger store relationships. Meaningful retail insights. Helping New Zealand brands stand out where it matters most.

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Why ShelfShift

We Don't Just Fill Shelves. We Move Brands Forward.

We believe every brand deserves the opportunity to succeed.

ShelfShift combines consistent in-store execution, genuine retail relationships and honest, actionable insights to help brands make the most of their shelf space.

We're here to make merchandising more transparent, more personal and more effective — for the brands we represent and the stores we support.

Future genuine in-store ShelfShift photograph
What We Do

The Right People. In the Right Stores. Making a Real Difference.

Retail merchandising photo

Retail Merchandising

Keeping products available, shelves looking their best and brands consistently represented where shoppers make their decisions.

Promotional display photo

Display Builds & Promotional Execution

Bringing promotions to life with impactful displays, timely changeovers and attention to every detail.

Tasting activation photo

Tastings & Brand Activations

Creating meaningful shopper interactions that introduce products, encourage trial and build brand awareness.

Reporting photo

Retail Insights & Reporting

Giving brands a clearer picture of what's happening in-store through photographic reporting, observations and practical recommendations.

Store relationship photo
Optional premium service

Sales & Retail Relationships

Helping brands identify opportunities, strengthen retail relationships and navigate in-store conversations with confidence.

Who We Support

Built for Brands at Every Stage.

Emerging Brands

Building your presence, improving shelf visibility and giving your products the attention they deserve.

Established Brands

Strengthening execution, maintaining consistency and finding new opportunities across your retail network.

How ShelfShift Works

Your Brand. Our People. One Shared Goal.

Clear expectations, genuine relationships and consistent execution.

01

Let's Talk About Your Brand

We learn about your products, challenges and ambitions.

02

Build the Right Plan

We agree on store coverage, services and expectations.

03

We Get to Work

Our people deliver consistent, hands-on in-store support.

04

See the Difference

You receive meaningful reporting and insights to guide your next steps.

Jharn's photograph
The People Behind ShelfShift

A Fresh Approach to Retail. Built Around People.

“I started ShelfShift because I believed there was a better way to support brands, supermarkets and the people working behind the scenes.”

For founder Jharn Winter, it's about giving every brand a fair shot, providing honest insights and creating a workplace where people can genuinely thrive.

Meet Our People ↗
Ready for what's next?

Let's Shift Gears.

Whether you're an emerging brand ready to make your mark or an established name looking to go further, let's explore what we can achieve together.

Which retailers currently stock your products?
Which regions do you need support in?
Which services interest you?
What merchandising and sales support do you currently have?

* Required. By submitting, you agree that ShelfShift may use your details to respond to your enquiry. We do not sell your contact information.

ShelfShift original logo
About Us • Our People

A Fresh Approach to Retail. Built Around People.

Great brands deserve great people behind them. ShelfShift is built on the belief that better relationships lead to better results.

Our Story

More Than Merchandising.

ShelfShift is a New Zealand-owned retail merchandising and field marketing company bringing together reliable in-store execution, meaningful insights and genuine partnerships.

Whether you're an emerging brand finding your feet or an established name looking for a stronger presence, our focus remains the same: treat your brand like it matters, because it does.

Our ambition is simple: to build lasting partnerships, deliver exceptional in-store execution and help brands grow through genuine relationships, transparency and a commitment to doing things better.

Future ShelfShift team / store photograph
Our Coverage

Local Focus. Bigger Ambitions.

Preparing to launch in Canterbury in April 2027, with plans to expand into more New Zealand regions as our team and partnerships grow.

Launching 2027
Founder photograph: Jharn Winter
Meet Our Founder

Jharn Winter

Founder & Director

“Great brands deserve great people behind them.”

I started ShelfShift because I believed there was a better way to support brands, supermarkets and the people working behind the scenes.

I've seen the difference that strong relationships, honest insights and genuine attention to detail can make — especially for brands that deserve a fair opportunity to grow.

A Note From Jharn

Built on a Belief That We Can Do Better.

Through my experience in the grocery industry, I've seen firsthand what makes brands succeed, what holds them back, and just how much difference the right people can make.

I've watched smaller brands grow into serious competitors through consistent support, strong store relationships and attention to the details that others sometimes overlook. I've also seen great products struggle to reach their potential, not because they weren't good enough, but because they didn't always have the right support on the ground.

That's something I wanted to change.

I believe every brand deserves a fair shot. Whether you're just getting started or already established nationwide, you deserve to know what's happening with your products, how they're being represented and where opportunities exist to improve.

Transparency is a huge part of that. I wanted to build a business where brands receive honest, meaningful insights from the shop floor, not just numbers on a report. The good, the bad and everything in between. Because when you have the full picture, you can make better decisions.

But ShelfShift was never going to be just about the brands.

I wanted to create a company where our people genuinely love what they do.

A workplace where people feel valued, supported and proud of the difference they make. Where relationships matter, hard work is recognized, and everyone has the opportunity to grow personally and professionally.

I want our team to finish each day knowing their work mattered. That they've helped a brand move forward, made life a little easier for a supermarket team, and contributed to something bigger than themselves.

We take our work seriously, and we'll always hold ourselves to high standards. But I believe we can do that while building a workplace filled with positivity, trust, laughter and genuine enjoyment.

At its heart, ShelfShift brings together the things I'm most passionate about: people, relationships, retail and helping others succeed.

My vision is simple: build a business that raises the standard of merchandising, gives brands the transparency they deserve, supports the stores we work in, and creates a place where our people can truly thrive.

Because when we put people first, take pride in the details and work together, great things happen.

Jharn Winter
Founder & Director, ShelfShift

Our People

The People Behind the Progress.

Our people are the heart of ShelfShift. We believe strong relationships and great work start with a team that feels valued, supported and proud of what they do.

Genuine ShelfShift team photograph coming soon
Growing together

Meet the Team

Meet the people who bring ShelfShift to life. Each profile shares the experience, energy and care they bring to our brands and retail partners.

We’ll add genuine team photographs and more profiles as our people join.

Andie’s photograph coming soon
Meet Our People

Andie McNeill

People & Merchandising Lead · Joining April 2027

Bubbly, approachable and genuinely passionate about people, Andie brings experience across FMCG sales, merchandising, hospitality and team leadership.

Known for her strong work ethic and the relationships she's built throughout the grocery industry, Andie understands that great merchandising is about more than keeping shelves full.

She takes real pride in supporting brands, building trust with store teams and helping the people around her succeed.

With a people-first approach and a genuine passion for the details others might overlook, Andie brings care, energy and purpose to everything she does — embodying the very values ShelfShift was built upon.

Our Values

What We Stand For.

01. People First

Great results start with great people. We lead with respect, relationships and genuine care.

02. Take Pride in the Details

The little things make a big difference. We care about getting them right.

03. Raise the Standard

Good enough isn't the goal. We look for better ways to deliver.

04. Win Together

We share goals, back one another and celebrate success together.

Our Culture

A Workplace Worth Being Part Of.

We believe people do their best work when they feel respected, supported and genuinely enjoy being part of the team.

Our ambition is to build a workplace where people can grow, take pride in what they do and go home knowing their work made a difference.

Future candid ShelfShift team photograph
What We're Building

We're not just building a better merchandising company.

We're building a place where people thrive, brands grow, and success is shared.

Let's work together

Let's Shift Gears.

Great brands deserve great people behind them. We'd love to hear about yours.

Let's Talk ↗